Wednesday, August 27, 2014

Cruelty Free Makeup

 Hey Friends!

So I've finally gotten around to filming a video about animal testing and cuelty free makeup. Please watch it HERE! I have been doing research about cruelty free cosmetics for weeks now. Cruelty free makeup is probably the number one thing that people have asked me about since I started putting it out into the world that I am obsessed with makeup. I think my video gives a good overview of the topic in general, as well as covering a bit about my personal views. I wanted to create a blog post as well, just because it was hard to get all the information into one video.

First of all I thought you might want to see the logos that are sometimes found on cruelty free products. There are two main designations that a company can receive to be "certified" cruelty free (although as far as I can tell there aren't actually any regulations on that status). Cruelty free means that the finished product and its' individual ingredients have not been tested on animals. It does NOT mean vegan-a product can be cruelty free but still contain animal by products.

The first designation you might find is the Peta Cruelty free bunny:
[This is totally an aside, but I feel like I need to take a moment to say that I am not a big fan of PETA as an organization. It might be a rant for a different day, but I think they employ some really questionable tactics in doing research and spreading their message. I consulted their website only sparingly in my own research]

The second is the Leaping Bunny Logo
These two labels are pretty good indicators that the product is cruelty free, with two big buts(haha, I said big buts). First, not ALL cruelty free products choose to have either of these labels on their packaging. Second-and this is where it gets really controversial-both PETA and The Leaping Bunny designations can be given to products/brands that are cruelty free themselves, but are owned by parent companies that do test on animals. One well known example of this is Urban Decay. UB is listed on both websites as a cruelty free brand, but it is owned by L'Oreal, which definitely does test on animals.

The cruelty free "community" seems pretty divided on whether or not brands with animal testing parent companies should really be considered cruelty free. One view is that these brands should not be supported by cruelty free consumers, because the profits end up in the hands of a bigger company that does test on animals. The other view is that those smaller cruelty free companies should be supported to show the parent companies that there is a demand for cruelty free products, and maybe make them consider changing their overall policies on animal testing.

I have not fully decided where I sit on that issue. I do know that I HATE seeing people within the cruelty free community attacking one another for not being cruelty free enough, or for not having the same standards of what consitutes cruelty free. I talk about that a bit more in the video. Right now I lean toward thinking that it's ok to support those smaller branches of larger companies and still consider yourself a cruelty free consumer. Think about it this way: if the people who DO care about animal testing refuse to buy Urban Decay products, maybe L'Oreal will decide that they might as well start testing those products on animals, because the people who care aren't buying them anyway. My opinion may change as I do more research, but that's where I stand at the moment.

What I do know for sure is that I am definitely going to be making an effort to support companies that are cruelty free, and avoid companies that test on animals. I didn't go into this research thinking that I would care at all really. But the more I learned, the less I felt I could justify torturing and killing animals for pure vanity. What I learned really honestly upset me and I'm a pretty fucking jaded person. It feels weird to care about something. But look at me, caring enough to write a blog post AND make a video.

I completely respect that this kind of thing is a personal decision. I have NO desire to preach to anyone. I am not going to go into any graphic detail about what is involved in testing cosmetics on animals. All I want to do is provide information for anyone who IS interested, and maybe make people aware that cruelty free makeup is even a thing. I know I never really thought about it before other people suggested it. I am going to leave links at the bottom of this post for anyone who does want to learn more.

For anyone who is thinking about going cruelty free-or even just curious about what cruelty free makeup options there are, I thought I'd share a few of the brands I'm most pumped to find out are cruelty free, and most bummed to discover are not. There's tons of cruelty free options, and for me there's really no reason that I can't make this switch. Although there is one really, awful, heartbreaking discovery. You might want to sit down.....

Brands that are NOT cruelty free

  • MAC- NOOOoooooooooOOOOOOooooooooooOOOooooooooooooooooooo!!!!!!!!! This is easily the one I am most upset about. It has even made me question my resolve on this topic. I love MAC.  But I am trying to think of this as an opportunity to discover new brands. Still. Very upsetting.
  • Stila(who make one of my favourite palettes/eyeshadow)
  • Rimmel(favourite powder)
  • Maybelline(favourite undereye concealer)
  • Revlon(favourite mascara) 
So for me, going cruelty free is going to mean giving up a lot of my favourites.

 Brands that are cruelty free but owned by a company that conducts animal testing

  • Urban Decay
  • Tarte
  • Nyx
  • The Body Shop

 Brands that are fully cruelty free with no parent company that tests on animals:

(Not all of these are on either PETA's or Leaping Bunny's lists. I did my research by consulting with the companies' websites and trying to support their cruelty free claims through at least one other source, and I believe these brands to be fully cruelty free. I am happy to be corrected if any of these brands are not cruelty free.)
  • Too Faced(amazing eyeshadows and lots of other great products)
  • Anastasia Beverly Hills (the QUEEN of eyebrows)
  • Bite Beauty(Canadian company what what)
  • Wet N Wild (best drug store eyeshadow, period)
  • Hourglass Cosmetics (Ambient Lighting powders, look em up)
  • Hard Candy (favourite drugstore blushes!)
  • Makeup Geek! (I just watched a Q & A video with MUG CEO Marlena and she confirms that the brand is cruelty free!!)
  • Arbonne(a coworker tipped me off on this one, I don't know much about this company but I definitely want to check out some of their products)
Like I said, these are just a few. But you get the idea-if you go cruelty free you may be giving up some of your favourite products(I know I am), but there's still so much to choose from.

And obviously, to kick off my new cruelty free makeup consumer status, I had to do at least a little bit of shopping right? Here's a few cruelty free products I picked up, strictly for research purposes.
Too Faced Smokey Eye Palette
Tarte Rainforest After Dark Palette-I actually ordered this before I discovered that Tarte was a subsidary of a company that tests on animals. Like I said, still not 100% sure how I feel about that, but here it is anyway.
Anastasia Beverly Hills Brow Powder Duo in Ash Blonde/Taupe-of the things I bought, this is the only product that actually bears either of the cruelty free logos. You really have to do your own research to find out what's cruelty free and what is not.
Bite Beauty Luminous Creme Lipstick in Granache-I forogt to take a photo of this before I acutally used it, terrible blogger form.

Here's a few links to the websites I found most helpful:
Humane Society International
Leaping Bunny
My Beauty Bunny
PETA (if you must)

 If you have any questions, suggestions, corrections, insults, whatever, hit me up!
As always, thank you for reading.

1 comment:

  1. Awesome post, Ruth. I went through the same thoughts about a month ago, and I still haven't decided if using Tarte feels ok or not. But my case is different, I hardly use any makeup anyway.

    P.S. I love how you just keep posting awesome stuff. You go gurl.